Introduction
This privacy notice explains in detail the types of personal data we may collect about you when you interact with us. It also explains how we will store and process this data and keep it secure.
The Data Protection Act sets out several different reasons why a company may collect and process your data, including:
Consent
In certain situations, we may collect and process your data with your consent. For example, when you tick a box to agree to receive newsletters by email
Contractual obligations
In certain circumstances, we need your data to fulfil our contractual obligations. For example, if you order a product from us for home delivery, we will collect your address to deliver your purchase and pass it on to our courier.
Compliance with the law
If required by law, we may need to collect and process your data.
WHEN DO WE COLLECT YOUR DATA?
- When you visit our website and use your account to purchase products.
- When you make an online purchase and check out as a guest (in which case we simply collect transaction data).
- when you create an account with us.
- When you interact with us on social media.
- when you contact us in any way with inquiries, complaints, etc.
- when you participate in prize draws or competitions.
- we collect data from publicly available sources (such as land registry) if you have given your consent to the transfer of information or if the information is made public by the law.
- When you enter our stores or offices, CCTV systems are in operation for the safety of both customers. these systems may record your image during your visit.
Your image may be recorded on a CCTV camera when you visit a store.
WHAT DATA DO WE COLLECT?
If you have a web account with us, we store
- your name, billing/delivery address, orders and receipts, email address and telephone number.
- information collected through cookies in your web browser.
- information about your visits to our websites or apps, as well as which website you came to ours from.
- personal data that helps us recommend items of interest to you.
- payment card information.
HOW AND WHY WE COLLECT YOUR DATA
We want to provide you with the best possible customer experience. To do this, we use the data we have about your use of our website and social interactions with us to provide more personalised content.
We then use this to offer you promotions, products, and services that are most likely to interest you.
The Data Privacy Act allows us to do this as part of our legitimate interest in understanding our customers and providing the highest level of service.
Please remember that if you choose not to share your data with us or refuse certain contact permissions, we may not be able to provide some of the services you have requested.
Here is how we will use your data and why:
- To process any orders you place through our websites, apps, or in-store. if we do not collect your data when you place an order, we will not be able to process your order and comply with our legal obligations.
- respond to your inquiries, requests for refunds, and complaints. Processing the information you send us allows us to respond. We may also keep a record of it to inform any future communication with us and to demonstrate how we have communicated with you throughout. We do this based on our contractual obligations to you, our legal obligations, and our legitimate interests in providing you with the best possible service and understanding how we can improve our service based on your experience.
- To protect our business and your account from fraud and other illegal activities. This includes using your data to maintain, update, and protect your account. We will also monitor your browser activity to quickly identify and resolve any issues and to protect the integrity of our websites. We will do all of this as part of our legitimate interests.
- to protect our customers, premises, assets, and from crime, we use CCTV systems in our stores that record images for security purposes. we do this based on our legitimate business interests.
- To process payments and prevent fraudulent transactions. We do this based on our legitimate business interests. It also helps protect our customers from fraud.
- If we detect any criminal activity or suspected criminal activity through our video surveillance, fraud monitoring, and suspicious transaction monitoring, we will process this data to prevent or detect illegal activity. We are committed to protecting the people we interact with from criminal activity.
- With your consent, we will use your personal data, preferences, and transaction details to keep you informed by email, online, telephone, and through our customer service about relevant products and services, including special offers, discounts, promotions, events, competitions, and so on. You may opt out of receiving our communications through any of these channels at any time.
- to develop, test, and improve the systems, services, and products we provide to you. We will do this based on our legitimate business interests.
- to show you the most interesting content on our websites or apps, we will use data we have about your favourite brands or products, etc. We do this based on your consent to receive app notifications and/or to allow our website to place cookies or similar technology on your device.
- to administer any of our prize draws or competitions that you enter, based on your consent provided at the time of entry.
- to comply with our contractual or legal obligations to provide data to law enforcement authorities.
YOUR DATA AND DIRECT MARKETING
We want to provide you with offers and promotions that are most relevant to your interests at a given time. To help us develop a better overall understanding of you as a customer, we combine the personal data we have collected about you. We also combine the data we collect directly from you with data we receive from third parties to whom you have given your consent to share this data with us.
HOW DO WE PROTECT YOUR DATA?
As our valued customers, we take your privacy and security very seriously. With this in mind, we will treat your data with the utmost care and take all necessary measures to protect it.
We provide access to all transactional areas of our websites and apps using https technology. Access to your data is password protected and sensitive data (such as payment card details) is protected by SSL encryption. We regularly review our system for possible vulnerabilities and attacks and conduct penetration testing to identify ways to further enhance security.
HOW LONG DO WE KEEP YOUR DATA?
Whenever we collect or process your data, we will only retain it for as long as is necessary for the purpose for which it was collected.
After this retention period, your data will either be deleted completely or anonymised, for example by combining it with other data so that it can be used without identification for statistical analysis and business planning.
ORDERS
When you place an order, we will retain your data for six years to enable us to fulfil our legal and contractual obligations.
WITH WHOM DO WE SHARE YOUR DATA?
Sometimes we share your data with third parties we trust. Here are the policies we apply to these organisations to protect your data and privacy.
- we only provide the information they need to perform their specific services.
- They may only use your data for the purposes we have specified in our contract with them.
- We work closely with them to ensure that your privacy is respected and protected.
- If we stop using their services, any data they hold about you will be deleted or anonymised.
HOW DO WE SHARE YOUR DATA WITH THIRD PARTIES FOR THEIR PURPOSES?
We will only do this in very special circumstances, for example:
- to combat fraud, we may share information about fraudulent or potentially fraudulent activity on our premises or systems. this may include sharing information about individuals with law enforcement authorities.
- we may also be required to disclose your personal information to the police or other law enforcement, regulatory or governmental authority in your country of origin or elsewhere upon a valid request to do so. these requests are evaluated on a case-by-case basis and take into account the privacy of our customers.
- From time to time, we may expand, reduce or sell our business, and this may involve the transfer of divisions or the entire business to new owners. if this happens, your data will, if necessary, be transferred to the new owner or controlling party by the terms of this privacy notice.
To help personalise your journey through our websites, we currently use the following companies who will process your data as part of their contracts with us:
WHAT ARE YOUR RIGHTS TO PERSONAL DATA?
You have the right to request
- access to the personal data we hold about you, in most cases free of charge.
- rectification of your data if it is incorrect, outdated or incomplete.
- when you withdraw consent or object and we do not have a legitimate overriding interest, or when the purpose for which we are storing the data has expired.
- that we will stop using your data for direct marketing (through certain channels or all channels).
- that we will cease any consent-based processing of your data after you withdraw your consent.
You have the right to request a copy of any information we hold about you at any time, to have that information rectified if it is inaccurate, and the right to be forgotten. To request your information, please contact us via the contact form. To request that your information be changed, please update your online account or contact our customer service team.
If we decide not to honour your request, we will explain the reasons for our refusal.
YOUR RIGHT TO WITHDRAW CONSENT
If you have given us your consent to use your data, you have the right to change your mind at any time and withdraw that consent.
DIRECT MARKETING
You have the right to stop us using your data for direct marketing activities through all or selected channels. We must always honour your request.
VERIFYING YOUR IDENTITY
To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Notice. If you have authorised a third party to request on your behalf, we will ask them to prove that they have your permission to do so.
HOW CAN YOU STOP RECEIVING DIRECT MARKETING?
You can stop receiving direct marketing communications from us in several ways:
- click the "unsubscribe" link in any email we send you. we will then stop any further emails from that particular business unit.
- if you have an account, please visit the "my account" section and change your preferences.
- write to us using the Contact Us form
Please note that you may continue to receive messages for a short period after changing your preferences while our systems are fully updated.
USE OF OUR SERVICES BY CHILDREN
Our website is not intended for use by children under the age of 18. We ask that children not provide personal information through our website. If we become aware that we have collected personal information from a child under the age of 16, we will delete that information from our records.
We hope that this Privacy Notice has helped identify how we process your data and your rights to control it.